Viewing of television online continues to show some growth, but the vast majority of viewers still prefer to get their content traditionally, via full-sized TV sets. That’s the conclusion of a new study conducted by Nielsen for the Cable & Telecommunications Association for Marketing.

Although 35% of adult broadband users in the survey indicated they had watched at least one TV program originally shown on TV via the internet, 94% of people who subscribe to either wired cable or a satellite service said they still preferred to watch TV on a traditional set.  Nielsen also found that...

The 2008 BET Awards ceremony took home the award for most-watched program on ad-supported cable among adults 18-34 and 18-49 last week!  The celebration of music and artists belted out a 4.2 rating among households.

In other ratings news, this year's annual NBA Draft was a "first-round pick" for sports fans.  ESPN's coverage of the event scored a 3.3 rating among men 18-34.

TV viewers stepped up to the plate to watch this year's College World Series.  The live game telecast on ESPN hit it out of the park with a 2.4 rating among households.

Source: National Nielsen People...

The drama unfolded at the US Open as Tiger Woods braved the pain of a bum knee and showed his fans once again, why he is a true sports hero.   Last Monday's coverage of the tournament on ESPN came up with a "hole-in-one" in the ratings.  ESPN's coverage generated a huge 4.3 rating among households.

TV audiences are "in-step" with MTV's dance competition show, America's Best Dance Crew.  Last week's episode moved to the rhythm of a 2.1 rating among women 18-34.

Things are quite spirited over on the Sci-Fi Channel with new episodes of Ghost Hunters scaring up big...