Marketing & Research
With Cox Media, you have a team of industry experts behind your advertising buy. Our first step is to understand your goals, then use them to build an advertising strategy that’s smart, insightful and creative. Our team of specialists have access to turn-key promotional opportunities, sophisticated research and analytical resources bring extra value and reassurance to your buy.
Local and national viewing estimates from leading providers such as Nielsen and Rentrak help pinpoint the networks, dayparts and programs to best reach your target audience. And now, new insights into social behavior and trends give real-time information about the brands and programs that are trending with local TV audience. Beyond the TV screen, analytics from comScore, DoubleClick and Omniture can help you plan, monitor and optimize the results of your Digital Media advertising. Industry insights allow you to evaluate your competitors’ plans and your share in the market. It’s a full portfolio of research solutions you won’t find with any other partner.
With access to software that provides hyper-local information we’re able to analyze trade areas, map business locations, profile auto registration data and segment consumer expenditures down to the ZIP code level. It’s must-know information our clients use to guide their advertising strategy.
We deliver turn-key promotional opportunities designed to meet the overall needs of your business. We generate custom solutions for your business to drive in-store traffic, build name recognition or create excitement for a new product or location.