Sports Programming

Sports are a dominant part of American culture, and are the number one programming genre for Cable TV.  The proliferation of sports on is phenomenal as Cable TV viewers consume more sports content than ever before. In recent years, sports networks added to both the quantity and quality of their sports offerings. Headlining in cable sports programming is ESPN's Monday Night Football, which has become the most popular program in the history of cable. Recently Cable had its most watched football, basketball, and baseball games ever, and the growth of Cable TV sports audiences will only continue.

Cable television is a must for sports fans and offers viewers sports programming options 365 days a year. With premium events like NFL's Monday Night Football, NASCAR Sprint Cup races, College Football Bowl games, the MLB, NBA, and NHL Playoffs, plus special events like the NBA All Star Game and MLB Home Run Derby, and more; Cox Media is your connection to local advertising with a variety of collegiate and professional sports. Advertising in your market's most highly-rated sports program will help you consistently reach active and upscale consumers.


The National Basketball Association has become a global game with a dedicated fan base. From October to June, thirty NBA teams attempt to navigate through the battlefield of the regular season and intense NBA Playoffs. Featuring some of the most explosive and recognized athletes in the world, the NBA showcases the highest level of basketball anywhere. Cox Media offers 130 regular season games through ESPN & TNT and will prominently feature the first three rounds of the playoffs including the Eastern and Western Conference Finals. This is a time when legends are created and legacies are certified. The NBA Playoffs is an exciting opportunity to reach a devoted and engaged audience

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NCAA Men's Basketball

The NCAA Men's Division I Basketball Championship aka "March Madness" is one of the most celebrated sporting events of the year. March Madness gathers all types of fans, from rabid basketball fans to the casual viewer, and is a great way to reach a large and diverse audience. Cox Media will feature 45 games on TBS, TNT, and truTV including games through the Final Four. Nothing can replicate the excitement of March Madness as Cinderella programs hope to bust brackets and historically prominent programs attempt to navigate the "anything can happen landscape" of the tournament.

Major League Baseball

Major League Baseball is considered to be America's Past-Time and dates back to 1874. In 2013, it's still as popular as ever. Through ESPN, TBS, and regional sports networks, Cox Media offers hundreds of Major League Baseball games from Spring Training to the Playoffs. Cox Media also offers the exciting College World Series, the Home Run Derby, and the Little League World Series, plus hours of MLB support programming.


Football is America's game and nothing else on television delivers large, engaged audiences like football. The NFL's Pre-season kicks off in August, and the most-popular program in Cable TV history, Monday Night Football returns September 9th. College Football kicks off Thursday, August 29, and Cable TV will have hundreds of College Football games. Cable TV, through ESPN, will have all five of the Bowl Championship Series games, including the National Championship game in January 2014.