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Success Stories
Integrated Ad Campaign Provides Measurable Results for Local Mortgage Lender
About Baker & Lindsey, Inc.
Baker & Lindsey, Inc. is a mortgage lender serving the Okaloosa and Escambia counties of Florida area that takes prides in providing clients with personal service throughout the loan process. They are a technologically-savvy organization and look for ways to promote their business through new forms of advertising.
Situation
Baker & Lindsey wanted to increase company revenue and promote their business as a modern and progressive mortgage lender.
Solution
Cox Media recommended a multi-media campaign incorporating traditional 30 second spots; custom taggables on key cable network programming; custom ads on GoScout HOMES; video on demand segment on the On DEMAND platform; and online advertising on the Cox internet platform.
Results
The integrated marketing campaign from Cox Media provided measurable results for Baker & Lindsey. They reported that they have seen an increase in the number of calls and work activity as direct result of their advertising investment with Cox Media, and have increased their awareness in the community. They are very pleased with their overall marketing mix and the regular reports they receive from Cox Media.
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