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- Ft.Smith-Fayetteville, AR
- Gainesville - Ocala, FL
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- Macon, GA
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Success Stories
Cable Television Advertising Helps Local Restaurant Create Brand Awareness
About Helen Back Cafe
In business for more than 20 years, Helen Back Cafe is an established bar and restaurant on the Florida panhandle, specializing in hand-tossed pizza and cold libations.
Situation
A local cable advertiser for four years, Helen Back has multiple locations in the Fort Walton area. In an effort to increase business in a challenging time, Helen Back is changing their focus to a more family-friendly pizza restaurant instead of a bar. They want to inform the public of their various locations and increase restaurant traffic, especially in the pre-bar hours.
Solution
To promote Helen Back's message, Cox Media recommended a solid, consistent monthly cable advertising schedule that included programming targeting families and military.
Results
Business has been holding steady, which is better than they expected given the economic environment. Helen Back is even opening an additional location, expanding their business. The owner attributes much of their current success to their advertising on Monday Night Football. He said it has been a major avenue to brand his business, especially with the military.
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