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Markets
- Baton Rouge, LA
- Ft.Smith-Fayetteville, AR
- Gainesville - Ocala, FL
- Hampton Roads, VA (Norfolk DMA)
- Hartford, CT
- Lafayette, LA
- Las Vegas, NV
- Macon, GA
- Mobile-Pensacola-Ft.Walton, FL
- New Orleans, LA
- Oklahoma City, OK
- Omaha, NE
- Phoenix, AZ
- Providence, RI
- San Diego, CA
- Santa Barbara, CA
- Topeka, KS
- Tucson, AZ
- Tulsa, OK
- Wichita-Hutchinson, KS
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Success Stories
Local Cosmetic Dentistry Practice Engages with New Clients Using Video On Demand and Television Commercials
Situation
Cosmetic dentistry at Norge Dental Center is more than just creating beautiful smiles. The team of dedicated professionals at Norge Dental Center provides the most advanced cosmetic dentistry while emphasizing comfort. They understand that trust is an important factor in achieving a beautiful smile, and the entire team works to build that trust. Norge Dental Center wanted to create brand awareness with new clients and drive new traffic to their business. They determined that cable was a good place to try. Women age 35 and over were identified as a potential target audience they wanted to reach.
Solution
While doing a customer needs analysis, the Cox Media account executive determined that On DEMAND was a good way to tell Norge Dental Center's story and to highlight different facets of the practice. Cox Media produced three video on demand segments for the On DEMAND platform and four 30-second commercials and a directional advertising spot.
Results
The Norge Dental branding campaign has resulted in an increase in new customers. They use cable advertising and On DEMAND to promote the practice and are a strong advocate of using cable.
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