Success Stories

Cox Media's On DEMAND and Television Spots Bring Life to An Existing Hospital Video Asset

About Salina Regional Health Center
Salina Regional Health Center specializes in the good life. Their commitment to excellence makes a difference in people's lives. Physicians at Salina Regional practice old fashioned compassion, complemented with the latest technologies to make healing happen even faster. At Salina Regional, it's all about delivering confidence for today, for the future, and for patients' good life.

Situation
Salina Regional had a library of television programs produced for Access TV, but had no good way to distribute the information. In addition, they wanted to increase awareness of all the programs available through the hospital.

Solution
The local Cox Media representative recommended that Salina Regional use the On DEMAND platform to breathe new life into their existing content. The hospital was able to take their existing programs, put a new beginning and end on them and run them on air in their local market on the Cox On DEMAND platform. They started with 5 programs but have expanded that number to 10. In addition to utilizing On DEMAND, Salina Regional worked with Cox Media to develop a specific 30 second spot to promote the programming and encouraging people to watch on their local video on demand.

Results
Based on the strong viewership of their video on demand video content, Salina Regional Health Center is happy with their results and plans to continue their VOD investment into 2010.



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