Santa Barbara, CA
The Santa Barbara DMA, #123 in the United States, is known for its high concentration of affluent, educated homeowners and California lifestyle. Covering communities including Isla Vista, Hope Ranch and Montecito, Cox Media reaches these homes with an above-average HH penetration.
MORE ABOUT SANTA BARBARA
Known as The "American Riviera," Santa Barbara's mild climate, picturesque coastline, scenic mountains and numerous parks and beaches make the DMA a popular tourist and recreational area.
Local Market Insights
Marketing Health Check
Compare your current advertising efforts to guage the health of your plan against seven essential modern marketing strategies that attract customers and outdistance the competitionTake Healthcheck
Today's Connected Consumer
To stay on top of their busy lives, your target customers are constantly connected. By tailoring your marketing message to reach them in the content they love most, you can drive customers to take action. Use this worksheet to capture and develop your unique strategy.Download Worksheet