Sports Programming

Beyond ratings, why are sports so important to advertisers? Because placing brands in front of passionate fans is a winning formula. And cable is the undisputed champion of sports television. Watch how aligning your brand with sports can score big for your brand.


The Top Sports Brands

With 7,000+ live sports telecasts and events airing every day of the year, cable dominates the landscape by airing 87% of all live sporting events. Trusted sports brands like ESPN, The NFL Network, and Golf Channel ensure every sports fan can find the game they love. And every advertiser can connect with the power of sports at an investment level that is right for them. View our Sports Programming Calendar for upcoming opportunities.


SOURCE: Nielsen NPower Data; 3Q12 - 2Q13.

Can't Miss Action

People are much more likely to engage in social chatter about sports than any other programming genre.  Cable sports garner almost 70% of social conversations among the most buzzed about sports programs. That's great news for advertisers looking for compelling on-air content that keeps the audience engaged from kick-off to overtime. Learn more about Sports Programming.


SOURCE: Trendrr 1Q & 2Q 2013; scripted v. non-scripted v. sports v. news/talk shows.

Beyond the Game

Sports fans don't put down their remote when the buzzer sounds, making cable the ideal place for hardcore fans. Home to 97% of all highlights, news and analysis telecasts, Cox Media places your ad beyond the game. While the athletes leave it all on the court, fans stay connected with the game with around-the-clock coverage offered only on cable television. 

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