Where four out of every five Americans in 1964 read a paper every day, today, only half do. Among just younger readers, the numbers are even worse. Rupert Murdoch, News Corp Chairman & CEO.

Adults now spend more time with television each day than they do with any other medium. Television viewing accounts for 4 hours, 25 minutes of the average adults day and newspaper only accounts for 29 minutes. Television reaches nearly 90% of all adults each day, compared to newspaper reaching only 62% of adults.

Television also out...