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Local News: Declines in Ratings

“… In 2006, audiences appeared to be dropping for newscasts across all time periods during the day — even mornings, which had been growing. That dampened the hopes raised in earlier years that the hemorrhage in viewers had stabilized.”  

“… And by large numbers Americans think most local TV news is all the same. If TV stations are innovating or improving their journalism, most viewers say they haven’t noticed it.”

State of the News Media 2007, An Annual Report on American Journalism - www.journalism.org

Local newscasts across the U.S. are not generating the ratings they once did.  Alternative viewing options, new technologies and a content focus on crime & scandal has driven many viewers away.  According to an analysis of Nielsen audience data, year-to-year ratings have steadily declined.

Local News: Declines in Ratings - U.S. Aggregate - 2005 vs. 2006

 Sweep Month  Evening News  Late News  Morning News
 February (7.7%) (13.9%)  (6.3%)
 May (9.1%)  (5.9%) (6.7%)
 July 0%  (3.6%) (8.3%)
 November (2.8%) (6.3%) (6.7%)

 

 

 

 

Source: The...


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