The sizzling hot summer on cable TV continues!  The second season premiere of USA's Burn Notice turned in an incendiary ratings performance.  The episode was the most watched cable program among households for the week with a fiery 4.0 rating.

In other ratings news, NASCAR racing continues to burn the pavement with high performing aduience numbers.  Last week's race coverage on TNT from Chicago clocked in with a 3.7 rating among households.

ABC Family debuted an original movie starring High School Musical teen queen Ashley Tisdale.  Millions of TV...

When the economy starts to falter, businesses naturally rush to cut expenses, and the marketing budget often winds up on the chopping block. But experts say a downturn is the time to re-evaluate, shift and even beef up your marketing efforts.

"The smart business owner continues to market in good times and bad. It's easier in good times but more important in bad times," said Bill Andres, founder of Andres Associates Public Relations and Media in Phoenix. "Companies that keep their names in the public eye during a downturn are more likely to be perceived as successful, enduring and solid."

A...

Viewing of television online continues to show some growth, but the vast majority of viewers still prefer to get their content traditionally, via full-sized TV sets. That’s the conclusion of a new study conducted by Nielsen for the Cable & Telecommunications Association for Marketing.

Although 35% of adult broadband users in the survey indicated they had watched at least one TV program originally shown on TV via the internet, 94% of people who subscribe to either wired cable or a satellite service said they still preferred to watch TV on a traditional set.  Nielsen also found that...